Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and initiate project opportunities

1.1 Research potential grants, commissions or sponsorships for identified concept proposal

1.2 Evaluate potential funding opportunities with relevant people

1.3 Research and scope creative and technical approach for concept proposal

1.4 Prepare budget with estimated costings and timelines

1.5 Develop materials to support concept proposal

1.6 Complete and submit budget, timeline and supporting material for application, submission or expression of interest

2. Prepare for project

2.1 Research and establish professional practice arrangements including insurances, releases, intellectual property, work health and safety and other relevant legal requirements and media codes of practice

2.2 Document project development and workflow procedures using range of media

2.3 Capture, acquire and enhance developmental images to illustrate potential project concepts

2.4 Integrate developmental images into production samples and maquettes

2.5 Critically evaluate production samples with stakeholders and relevant personnel, and confirm project approach

3. Create and present finished work

3.1 Produce and output photo images to meet required specifications and integrate into creative product

3.2 Review work quality and progress continually against timelines

3.3 Catalogue and archive photo images according to industry or enterprise standards

3.4 Assemble work and transfer or transport to agreed presentation site

3.5 Present, display or install work at site

4. Use media opportunities to promote work

4.1 Identify and coordinate media and promotion opportunities for project

4.2 Prepare artist statement, supporting visual materials and other relevant information for media

4.3 Supply media package to selected media services and collect, collate and follow up on media responses

5. Wrap up and review project

5.1 Collate images and associated documentation and archive to inform future projects

5.2 Complete contractual and financial requirements of project and maintain records for business and taxation purposes

5.3 Review responses to the work from clients, stakeholders, peers and members of public

5.4 Review personal performance within project context and note areas for future improvement

5.5 Identify future opportunities, themes and work directions resulting from project

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 1.3, 2.1

• Interprets and evaluates extensive information related to application conditions and processes, concepts and techniques, and professional practice requirements to inform project preparation requirements

Writing

1.4-1.6, 2.1, 2.2, 4.2, 4.3, 5.1

• Prepares detailed information required for funding application submissions using appropriate vocabulary, structure, format and protocols
• Develops structured project plans that convey development stages, related time allowances and workflow procedures
• Composes text to convey creative goals and methodologies in the context of the project and other related information to suit promotional purposes
• Develops visual and textual records of project realisation and presentation as a resource for future applications

Oral Communication

1.2, 2.5, 4.3

• Participates in detailed discussions with relevant people to elicit advice, recommendations and critical feedback using tone and language appropriate to the context
• Uses effective listening and open questioning techniques to clarify information and confirm understanding

Numeracy

1.4, 1.6, 5.2

• Performs accurate calculations to estimate project costs and timeframes, prepare final budget and maintain financial records

Navigate the world of work

2.1, 3.3, 5.2, 5.4, 5.5

• Meets workplace expectations to prepare for project work in compliance with media codes of practice, safety and intellectual property legislation, relevant insurances and releases
• Uses systematic processes to identify and store images and maintain financial and contractual records associated with the project
• Assesses project outcomes including reflection on own performance to identify improvements and future creative opportunities in own practice

Interact with others

1.2, 2.5, 4.3

• Identifies and uses appropriate communication methods and practices to participate in complex discussions and negotiate agreement with relevant personnel and project stakeholders
• Seeks constructive feedback to confirm approach meets requirements
• Recognises the value of making connections with the media to raise creative profile

Get the work done

1.3-1.5, 2.2, 2.3, 3.1-3.5, 4.1- 4.3, 5.1, 5.3, 5.5

• Uses systematic planning and processes to identify funding sources, prepare project applications and determine creative methodologies to represent concepts, seeking input from others at key stages
• Manages final image production and integration into creative products, reviewing work quality and progress for consistency with specifications and timelines, and completes archiving procedures
• Organises presentation of photo images at appropriate site, determines suitable promotional material and follows up media responses to the event
• Reviews project outcomes and responses to the work, and identifies future opportunities and follow-on changes to practice

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAPHI509 Plan and produce visual art photo images

CUVPHI525A Plan, capture and exploit visual art photo images

Updated to meet Standards for Training Packages and clarify intent.

Title changed. Minor edits to elements and performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.